Yes Lab Vision Storming Day 1: Notes Distilled by Andy & Nina
09/24/10
Ground Breaking Party:
coal mountain,
coal piñata,
pony rides
swag
ULTIMATE GOAL:
This is all actually real. Of course this is ridiculous, but it is already happening in a poorer neighborhood ie Little Village and Pilsen
letters to the editor
To do:
scout location(s): is it vacant lot? is it public park that gets demolished? reclaimed land (ala built ON Lake Michigan?))
legal ad
permits
coming soon signs
sound bytes by midwest gen workers
promo video
"be part of the Midwest Generation"
-ribbon cutting ceremony
-groundbreaking
keychain inhaler
social media presence? @midwestgen ??
"BE PART OF THE MIDWEST GENERATION"
-green roof
* advertising campaign
